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It’s Official Toys R Us to Close All U.S. Stores



The news came in earlier today that Toys R Us was closing all stores in the U.K., and now the official word has dropped that all U.S. stores will be either sold or closed as well. The move will affect as many as 33,000 jobs as the company winds down its operations after six decades. Liquidation proceedings have been officially filed, which you can read in a nice PDF form.

Toys R Us filed bankruptcy six months ago because it has struggled to pay down nearly $8 billion in debt — much of it dating back to a 2005 leveraged buyout — and has had trouble finding a buyer. Reports were coming in earlier this week that the company has stopped payment to its suppliers, which are some of the biggest toy makers in the world.

There is no word on how long it will take to close every store, or if/when liquidations and sales would occur at each location, but according to The Washington Post, their source said that the company told U.S. employees that closures would likely occur over time, and not all at once.

Toys R Us, based in Wayne, N.J., has been struggling for years to pay down billions of dollars in debt as competitors like Amazon, Walmart and Target win over an increasingly larger piece of the toy market. Its bankruptcy filing last year cited $7.9 billion in debt against $6.6 billion in assets. The company said it has more than 100,000 creditors, the largest of which are Bank of New York (owed $208 million), Mattel ($136 million) and Hasbro ($59 million).

Now the question becomes, how does this affect the toy industry as a whole? Could we be seeing the start of the downfall of the toy industry? Or is this just a natural progression to a different, lower cost solution like Amazon and Walmart? Is Amazon and Walmart ready to take up the slack with the loss of Toys R Us, by increasing store space for toys? It seems we have been seeing a decrease in allotted toy space at Walmart over the past few years.

As a collector of DC Comics merchandise, it has been getting harder and harder to find DC Multiverse figures and other DC related toys at Walmart. Maybe this will help put more product on the shelves.

In any case, this is a sad day for the toy industry, and a sad day for those with fond memories of the place where a kid could be a kid…

Here is the official statement from the company:

WAYNE, NJ – March 15, 2017 – Toys“R”Us, Inc. today announced that it has filed a motion seeking Bankruptcy Court approval to begin the process of conducting an orderly wind-down of its U.S. business and liquidation of inventory in all 735 of the Company’s U.S. stores, including stores in Puerto Rico. Toys“R”Us will provide more details about the plans for the liquidation of its U.S. stores and going out of business sales in the near term.

Toys“R”Us also announced that it is pursuing a going concern reorganization and a sale process for its Canadian and international operations in Asia and Central Europe, including Germany, Austria and Switzerland. The Company’s international operations in Australia, France, Poland, Portugal and Spain are considering their options in light of this announcement, including potential sale processes in their respective markets. The Company’s stores in all these international markets are currently open and serving customers.

In connection with the sale process, the motion the Company filed with the Bankruptcy Court included bidding procedures for the Canadian operations. The Company also disclosed that it is engaged in discussions with certain interested parties for a transaction that could combine up to 200 of the top performing U.S. stores with its Canadian operations. While discussions continue on this potential transaction, Toys“R”Us is seeking court approval to implement the liquidation of inventory in all the U.S. stores, subject to a right to recall any stores included in the proposed Canadian transaction.

The previously announced administration of the UK business continues.

Dave Brandon, Chairman and Chief Executive Officer, said, “I am very disappointed with the result, but we no longer have the financial support to continue the Company’s U.S. operations. We are therefore implementing an orderly process to shutter our U.S. operations and will pursue going concern sales or reorganizations of certain of our international businesses, while our other international businesses consider their options.”

Brandon continued, “There are many people and organizations who have remained in our corner every step along the way. I want to thank our extraordinary team members who helped build Toys“R”Us into a global brand. I also want to express my appreciation for my colleagues on our board who have continued to provide support to sustain the brand and our operations throughout the restructuring process. I would also like to thank our vendors who we owe a great deal of gratitude to for their decades of support. This is a profoundly sad day for us as well as the millions of kids and families who we have served for the past 70 years.”

The Company and its advisors are working to minimize the impact of the U.S. liquidation on the Canadian and other international markets. As part of these efforts, the Company is implementing a transition services arrangement for the next 60 days and is developing plans for a potential shared service function to support the international operations going forward.

Additional information regarding the Company’s restructuring process can be obtained by calling the Company’s Information Hotline, toll-free in the U.S. and Canada at (844) 794-3476, or sending an email to Court filings and other documents related to the court-supervised process in the U.S. are available on a separate website administered by the Company’s claims agent, Prime Clerk, at

Kirkland & Ellis LLP is serving as principal legal counsel to Toys“R”Us, Alvarez & Marsal is serving as restructuring advisor and Lazard is serving as financial advisor.

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Toy News

Toys R Us Rebrands as Geoffrey’s Toy Box?



Geoffrey's Toy Box Logo

News broke a few days ago that Toys R Us was cancelling their pending bankruptcy plans, with plans to reemerge in the marketplace. Just how and when that comeback would take place was still a mystery, until now.

Geoffrey the Giraffe was spotted at the Fall Toy Preview in Dallas sporting a “Back from Vacation” cape, which made a few headlines on Twitter and Linkedin. This led to a little Internet snooping, which turned up the following information…

Geoffrey’s Toy Box will launch consumer locations across the country this coming November as a “shop-within-a-shop” concept, initially partnering with “a prominent Midwest retailer.”

The new venture, for now, is being operated out of the Toys R Us headquarters building in Wayne, New Jersey, where a small number of former Toys R Us executives and employees continue to report to work.

How will Toys R Us succeed in a marketplace that has changed dramatically in a few short months? Amazon and Walmart are starting a huge push to replace the failed toy company. Walmart plans to add dedicated space for pop culture collectibles in the coming weeks, and Amazon has been signing exclusive rights for various toy lines (like Funko’s Primal Age line).

As always, leave your thoughts in the appropriate places…


Wholesale toy distributor and intellectual property company whose focus is on popular play patterns across trusted brands that kids and parents love. Geoffrey’s Toy Box is a fully outfitted organization with design, development and global sourcing expertise. Portfolio includes popular brands like Journey Girls, Fastlane, True Heroes, You & Me, Imaginarium, Just like Home and more!

Source :

USA Today

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Toy News

Walmart Diving into the Collectibles Market



Walmart Logo

Walmart plans to dive into the collectibles market in a rather big way soon. It seems Funko will have a prominent place at the store, as well as a few other collectible lines as well. You can read the entire press release below!

BENTONVILLE, Ark., Oct. 3, 2018 – Walmart is levelling up its pop culture merchandise for fans, announcing it will introduce a new, dedicated collectibles section in the entertainment department of more than 3,500 stores starting the week of Oct. 15. This new destination for collectors will feature:

  • The exclusive brick and mortar retail home of Loot Crate, the popular subscription box will now be available for Walmart customers to purchase in store, debuting six different themed boxes featuring top movie, TV and game franchises reimagined as limited edition collectibles.
  • An assortment of the best brands and selection of exclusive, accessories, toys, collectors boxes and more, with new and exclusive product from Funko, McFarlane Toys, and CultureFly.

Fan-Favorite Merchandise For All The Fandoms
There has never been a better time to be a fan than now and Walmart is excited to bring exclusive items for customers to show love for their fandoms. Whether you’re a casual collector or a dyed in the wool fan, there will be something for everyone.

Walmart will be the exclusive brick and mortar retail home for Loot Crate, the worldwide leader in fan subscription boxes. Customers will have their choice of six different boxes, all around a unique theme such as Best of the 80s, Space Out, Merc with a Mouth, Not of this World, Gaming Treasures, or Gaming Legends at launch for $19.88.

“We’re excited to curate fandom experiences with our partners at Walmart,” said Chris Davis, CEO of Loot Crate. “Loot Crate creatively collaborates with top licenses to deliver collectibles that are unique, and something that super-fans could only find at fan conventions, but now they can fill out their collections at Walmart stores nationwide.”

Funko Funatics will have a new spot to hunt Funko Pop! vinyl figures, as Funko merchandise moves from the toy department to their new home in Walmart’s collectibles section.

“We’re thrilled that Funko products will be joining the brand new collectibles section at Walmart stores across the country,” said Brian Mariotti, Funko Chief Executive Officer. “Collectibles is a brilliant addition to the merchandise display as is evident by the millions of people that shop pop culture favorites. We are eager to showcase Funko’s vast assortment of Pop! products in this new area and continue bringing joy to Walmart customers.”

Coming to stores and in late October, Walmart will have an exclusive chrome Thanos in six different colors, one for each of the Infinity Stones. But if you’re attending New York Comic Con, you might be able to snap up the Mad Titan a little early. Follow our friends at Funko for more details!

Joining Funko in their move from toys to collectibles will be products from celebrated action figure maker McFarlane Toys. In addition to the exclusive NBA 2K19 line of figures, Walmart will have three exclusive figures from EA SPORTS™ Madden NFL 19 Ultimate Team: Tom Brady, Dak Prescott, and Jason Witten. Plus, fans of Stranger Things will be able to find Upside Down Will in mid-October.

Finally, following a successful launch last holiday season, CultureFly returns to Walmart with their exclusive collector’s boxes, featuring unique products fans are sure to love. Customers will have their choice of boxes featuring a variety of items from Harry Potter, Fallout, Rick & Morty, and PlayStation for $19.88.

“Working with Walmart to bring new CultureFly boxes to their new collectibles section has been exciting,” said Edward Erani, CultureFly, Co-Founder. “I am confident that consumers will fall in love with the assortment and feel like they are walking a mini comic-con at their local Walmart.”

This news follows a recent announcement from Walmart to offer more toys than ever before and deliver the best shopping experience through in-store events and demos, and a new specialty toy experience online.

About Walmart:

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 265 million customers and members visit our more than 11,200 stores under 55 banners in 27 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at

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Toy News

Toys R Us Making a Comeback?



The Wall Street Journal is reporting a bit of news that seems to be right out of left field. It appears that Toys R Us is trying to make a comeback. Toys “R” Us Inc. has canceled its bankruptcy auction and is looking to “revive the business behind the Toys “R” Us and Babies “R” Us brand names.”

The Toys R Us Inc. new proposal offers a reorganization plan which says, “a new, operating Toys “R” Us and Babies “R” Us branding company that maintains existing global license agreements and can invest in and create new, domestic, retail operating businesses” under the brand name.”

The controlling lenders of the company determined that any “qualified bids” for their bankruptcy auction most likely would not “yield a superior alternative to the plan.”

What all this means and when a possible re-opening might take place is anyone’s guess right now. It is just good to hear that the company is trying to make a comeback. Hopefully when they do return, they will learn from the mistakes that took them down in the first place.

UPDATE – Official Press Release:

“Geoffrey, LLC, Toys “R” Us, Inc.’s intellectual property holding company subsidiary, announced today that it is moving forward with a plan for substantially all of its assets to be acquired by a group of investors led by Geoffrey, LLC’s existing secured lenders.

The announcement was made following a five month marketing effort by Boston-based Consensus, an investment bank retained to market the assets of Geoffrey, LLC, that resulted in several formal and informal proposals to acquire the intellectual property assets. After considering such proposals, it was determined that the proposal from the existing term lenders was meaningfully higher and better than any other global bid or the sum of the bids received on individual assets. The transition of the business to its new owners is pending approval of the United States Bankruptcy Court and all major creditor constituencies are supportive. Geoffrey, LLC thanks all parties that participated in discussions with the company over the prior months, particularly those that submitted proposals, for their thoughtful and diligent engagement.

Geoffrey, LLC, as reorganized, will control a portfolio of intellectual property that includes trademarks, ecommerce assets and data associated with the Toys “R” Us and Babies “R” Us businesses in the United States and all over the world, including a portfolio of over 20 well-known toy and baby brands such as Imaginarium, Koala Baby, Fastlane and Journey Girls. The reorganized company will own rights to the Toys “R” Us and Babies “R” Us brands in all markets globally, with the exception of Canada. It will also become the licensor of the brands to the company’s existing network of franchisees operating in countries across Asia, Europe and the Middle East, and in South Africa.

In addition to continuing to service these markets, the new owners are actively working with potential partners to develop ideas for new Toys “R” Us and Babies “R” Us stores in the United States and abroad that could bring back these iconic brands in a new and re-imagined way. Geoffrey LLC will provide additional detail on this front as it becomes available.”

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