As Toys R Us Fails, KB Toys Swoops in to Take its Place!

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KB Toys Logo

Last week saw the announcement of the end of Toys R Us, and social media has been flooded with tributes to the toy store that provided many memories for fans. Not only are fans losing a great store, but 33,000 people including their families, are losing jobs and income. Fast forward a few days, and someone is coming to the rescue.

Ellia Kassoff founder of Strategic Marks, LLC, has announced on Linkedin, that his company will be bringing back KB Toys! Check out the Linkedin post below…

Many of you asked what our plans will be and all we can say is we spent the last six months working on a sustainable model to bring back KB Toys the right way so it can compete with not only the big box stores but on-line as well.

Our umbrella, Strategic Marks, LLC has been very successful bringing back many of the most popular products and companies over the last ten years because we follow a very strict formula; [To bring back the experiences we loved as a child, just as you remembered them]. With #kbtoys, we had to also look at why they initially failed and to make sure those mistakes won’t be made again. Now, with the closing of @toysrus so quickly, it caught us by surprise so we’ve spent the last few days with our team and leaders in the toy industry to figure out how we can accelerate the project so our stores can open for the Christmas season. When we’re ready, you will be very happy with the results and we believe our model can withstand both on-line as well as other large competitors for not only the short-term but long-term as well.

We understand, we’re not just restarting the only other well-known and loved toy chain in the US but hope to find places for those 33,000 jobs which will be lost as Toys R Us closesPlease be patient with us over the next few weeks as we get this rolling. In the meantime, if you are a toy manufacturer, supplier, distributor, industry head or ex-KB Toys executive, we want to talk to you. Please email us at: info@kbtoysstore.com or call us at: 949-424-1664. If you are a current #toysrus employee, please feel free to send us your resume to resumes@kbtoysstore.com but also know that we won’t get back to you for a little while as we finalize our concept.

We don’t yet know what this means, or how this new KB Toys will be rolled out, but from the post above, it does seem like some of the 33,000 displaced Toys R Us workers will soon have a job, especially for a Christmas 2018 rollout.

This all means good things for the toy industry. In the short term companies might feel the belt tighten a tad, but at least it can be let out again at some point.

What are your thoughts of this news?

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