Simba Dickie Group works to expand into the American market through purchase Jada Toys, Inc. The L.A.-based toy manufacturer, Jada Toys, Inc., has been acquired by Simba Dickie Group. Jada is widely recognized as the leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles, and pre-school toys. Jada’s popularity stems from their vast portfolio of popular entertainment licenses such as Fast & Furious, Marvel, DC Comics, Disney, and Hello Kitty.
“The addition of Jada provides an excellent opportunity for growth and expansion for Simba Dickie Group,” says Florian Sieber, Co-CEO, Simba Dickie Group. “We are excited for what this partnership will bring as we work towards utilizing Jada’s licensors and links in the retail sector to gain an important foothold in the American market. We are also welcoming the opportunity to combine our efforts on the joint manufacturing of products through common uses of technology on an international scale.”
“The acquisition of Jada Toys by the Simba Dickie Group is a tremendous strategic maneuver, says Bill Simons, CEO Jada Toys, Inc. “Joining the Simba Dickie Group instantly creates a significant global platform for our manufacturing and licensing partners”.
As one of the top five toy manufacturers in Europe, the SIMBA DICKIE GROUP operates internationally with a workforce of 2,950 people.
The family-owned company, founded by Fritz and Michael Sieber in 1982, recorded sales of €616 million in 2018. The Group’s product range now comprises more than 4,000 exciting items, from the popular BIG BOBBY CAR and Schuco collector’s models to the dress-up doll Steffi Love from Simba Toy, wooden building blocks from Eichhorn and toy cars from Majorette. The Group’s corporate philosophy can be described in a simple statement: we love to make toys. This guiding principle is reflected in the company’s values, responsibilities, authenticity, innovation, quality, and service.