Our first looks are slowly starting to trickle in from the show floor at Toy Fair 2019. One of our first looks from the Mattel booth is of their DC Super Hero Girls line of action figures. This is one of the lines that Mattel will be keeping after their DC master license expires.
The DC Super Hero Girls toy line will be re-launching this fall. The toy line will also be getting an all new animated series, which will be airing on Cartoon Network in March!
As you can see from the embedded Instagram post from The Toy Insider, the figures are different from previously released figures. Not only are we seeing figures the normal cast of characters, but the line will also include Zatanna and Jessica Cruz!
The embed below contains two images and one short video of the display, so you can click the next arrows on the image to go through them.
The left side of the images include the new DC Super Hero Girls Teen Life to Super Hero Action Doll. These will be priced at $19.99 and should hit this fall.
- These 12-inch, stand-alone dolls come dressed in their everyday teen outfits – with trendy pieces inspired by their signature DC Super Hero colors and designs.
- When duty calls, kids can change the dolls into their iconic Super Hero looks with removable accessories.
- Choose from Supergirl™, Wonder Woman™ and Batgirl™.
The right side of the images include the standard DC Super Hero Girls Action Doll figures. These will be priced at $9.99 and should also hit this fall.
- Each doll in this new assortment of 12-inch Super Hero Girls™ wears her signature Super Hero suit with iconic logos and colors, and has removable accessories like masks, capes, belts, gauntlets and more.
- Dolls can stand alone for powerful posing. Choose from Batgirl™, Supergirl™, Zatanna™, Bumblebee, Wonder Woman™, Jessica Cruz and Katana™.
Stay tuned for full Mattel booth images soon!
Mattel, the largest toy company in the world, was founded in 1945. It produces a huge range of dolls, toys, games, and video games for boys and girls of all ages. In addition to the company’s very-well-known lines like Barbie and Hot Wheels, Mattel also provides merchandise under license to some of the world’s most famous properties. Many of the firm’s products have become a part of our culture and one would be hard pressed to find any adult in this country who has not owned, played with, or at least touched one of Mattel’s myriad of toys.