Mattel has released official product images of their upcoming Shazam! movie toys. Normally this would be a fantastic thing, but I am left feeling sort of underwhelmed by the lack of product. Hopefully this isn’t all that will be released. If this is it, maybe McFarlane Toys can make up for some of it next year…
First there are six figures that fall into the normal DCEU line of six inch figures. The figures included are Shazam!, Freddy, Mary, Darla, Pedro and Eugene. Each figure comes with one of the Seven Deadly Sins.
The next images are of the only two announced DC Multiverse figures from the movie in the form of Shazam! and Doctor Sivana. Again, past movies have given us at the very least six to seven figures, and also some store variants. So far these are the only two even mentioned, with no mention of other figures on the back of packaging.
Of course this is sort not totally unexpected since Mattel is losing this part of their DC license. They probably just want to get out everything that has reached a certain point in the development process and focus on the things that they will keep beyond April 2020, like Imaginext and DC Super Hero Girls.
Mattel, the largest toy company in the world, was founded in 1945. It produces a huge range of dolls, toys, games, and video games for boys and girls of all ages. In addition to the company’s very-well-known lines like Barbie and Hot Wheels, Mattel also provides merchandise under license to some of the world’s most famous properties. Many of the firm’s products have become a part of our culture and one would be hard pressed to find any adult in this country who has not owned, played with, or at least touched one of Mattel’s myriad of toys.