A new announcement of a McFarlane Toys QMx acquisition might provide a few DC licensing answers. Back in October, Todd McFarlane tried to clarify his DC license terms to the Adventures in Collecting Podcast. He claimed that even when the license finally transitions to Mattel, that his company would still be in the DC business.
The latest press release from McFarlane Toys might give us a peek at what that means. The news broke earlier today that the company has acquired the QMx brand. It indicated that it would be putting out Q-Figs for DC, Marvel, and Spawn.
This is not the type of “DC business” some fans were hoping McFarlane Toys would still be in after the Mattel transition. This seems like the likely avenue though. Another announcement also said that McFarlane Toys would be selling new DC comic books through their online store. This is yet, another way for him to stay in the DC business.
You can read the full press release we received below…
Tempe, AZ, February 12, 2026 – McFarlane Toys, a leader in the global collectibles industry, proudly announces the acquisition of the QMx brand, bringing the fan-favorite Q-Fig collectibles into its portfolio this year. This strategic expansion strengthens McFarlane Toys’ presence in the stylized collectibles category and reinforces its commitment to delivering imaginative, display-driven products for fans and collectors worldwide.
The relaunch will spotlight major brands including DC, Marvel, and Spawn, with more properties to be revealed.
First introduced in 2013, Q-Figs are known for their expressive design, scene-driven storytelling, and collaboration with leading entertainment studios. Their creativity, craftsmanship, and emotional resonance have attracted a passionate, highly engaged fan base, establishing Q-Figs as a unique collectible with a lasting presence in fandom.
The upcoming Q-Figs relaunch will feature a blind box program, delivering highly detailed, figures across some of the world’s biggest entertainment brands. In addition, a window box program will introduce deluxe-Figs, showcasing enhanced sculpts, paint applications, and premium presentation.
The highly anticipated Q-Figs collection is set to launch in Summer 2026 and will be available online and in-stores through select retailers.
