While DC fans have been treated to early previews of the standard 6.5-inch budget lineup over the last few months, new information on the 12″ core line has just surfaced online. A new Amazon Canada listing has given fans their very first look at a brand-new assortment of Mattel DC Core 12-inch figures, proving that the toy giant is aiming to capture every corner of the retail market.

This newly discovered listing spotlights three prominent characters kicking off this larger-scale format: Superman, The Flash, and a unique variant named “Crime Crusher” Batman.

A Sneak Peek at the Mattel DC Core 12-inch Figures

For years, large-scale 12-inch figures have been a staple of retail toy aisles, offering an affordable, durable, and imposing option for younger fans and casual collectors alike. When Mattel previously held the DC license, their 12-inch basic lines were highly visible on department store shelves globally. This new Amazon Canada listing indicates that Mattel is returning to this popular form factor right out of the gate with their fresh “DC Core” branding.

The initial trio revealed in the listing includes:

• Superman: The Man of Steel is expected to lead the charge, likely sporting a vibrant, classic comic-inspired costume that aligns with the bright, action-oriented aesthetic Mattel has established for the broader DC Core brand.
• The Flash: The Scarlet Speedster joins the lineup, offering a large-scale version of central city’s favorite hero, complete with his signature crimson suit and lightning motifs.
• Crime Crusher Batman: This variant title is perhaps the most intriguing detail from the leak. While standard Batman figures are a certainty, the “Crime Crusher” moniker implies that this 12-inch Dark Knight will feature unique armor, specialized gear, or a sculpt tailored around specific play features or localized Gotham combat.

What Is the Mattel DC Core Line?

For those tracking the transition of the DC toy license, Mattel’s upcoming rollout is being split into distinct phases. The “DC Core” branding serves as the entry-level, mass-market initiative. Designed primarily for younger audiences and budget-conscious buyers, the line emphasizes vibrant colors, robust sculpts, built-in action play features, and highly accessible price points.

While the smaller 6.5-inch Core line has already turned heads with its impressive head sculpts and included accessories, the expansion into Mattel DC Core 12-inch figures ensures that the brand will command significant real estate in retail toy aisles. It gives parents and gift-buyers a large, high-impact toy option without the premium pricing typically attached to adult-targeted collectibles.

Fans looking for premium, hyper-articulated figures geared exclusively toward older collectors will have to wait just a bit longer, as Mattel’s dedicated collector-focused line is currently slated to debut in early 2027. In the meantime, the DC Core lineup is doing the heavy lifting to reintroduce Mattel’s vision of the DC Universe to mainstream audiences.

Looking Ahead

Because this information stems from an early product listing on Amazon Canada, official images, pricing structures, and concrete release dates remain under wraps. Retail listings of this nature frequently pop up as manufacturers begin inputting product data into international retail distribution systems ahead of a formal promotional push.

Interestingly enough, the information for The Flash figure indicates that it will retail for $20 and will hit stores June 1!

The fact that these 12-inch figures are already hitting retail databases suggests that Mattel is planning a comprehensive, multi-tiered launch when the DC Core brand officially hits shelves later this year.

As always, dccollectors.com is keeping a close eye on retail movements, distribution updates, and official manufacturer announcements. When more details, official press photography, or pre-order links for these Mattel DC Core 12-inch figures become available, we will be sure to let you know right here. Stay tuned for further updates as Mattel’s new era of DC toys prepares to launch!