The wait is officially over. Today marks a historic moment for action figure fans as Mattel officially reclaims its stake in the DC Universe. The highly anticipated debut wave of Mattel DC Core figures pre-orders are going live right now, unleashing a massive Sunday launch that signals a brand-new era for Gotham City and beyond.

If you want to secure these brand-new Mattel releases before they sell out, you need to move quickly. Most major online retailers are treating this launch as a high-velocity, quick-turnaround pre-order event. This means there is a very brief window to lock in your orders before the stock shifts to “in-stock” status and begins shipping immediately to fans across the globe.

What is the Mattel DC Core Line?

This launch represents stage one of Mattel’s strategic plan to recapture the DC toy license. While a premium, adult-oriented 6.5-inch collector line is scheduled to make its grand debut in early 2027 (following the conclusion of McFarlane Toys’ license at the end of December), Mattel is starting things off with an accessible, high-quality, kid-friendly core assortment.

Do not let the mass-market label fool you, these figures boast fantastic sculpts, vibrant colors, and classic comic book styling that fans of all ages will want on their shelves. Priced competitively at just $12.99 for a single 6.5-inch figure, Mattel is delivering incredible value right out of the gate.

The Full Mattel DC Core Launch Lineup

To help you organize your shopping cart, here is the complete checklist of every item dropping during today’s pre-order event. I will not be around at noon EST for the official drop at EE and Amazon. If they start going live before then, I will provide direct links to each item. In other cases, they will go to the page in which I think they will show up on each site. Also, I do not know for a fact that BBTS or Gamestop will get them, but I will list them anyway. Good luck!

Single 6.5-Inch Core Assortment ($12.99 each)

• Batman: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• Robin: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• The Joker: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• The Flash: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |

Deluxe Figure Packs & Multipacks (not 100% sure these debut today)

• Batman vs. Killer Croc 2-Pack: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• Batman & Green Lantern vs. Mr. Freeze 3-Pack: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |

“Bat-Link” Vehicles

• The Batmobile: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• Robin with Cycle: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |

12-inch Core Scale Figures:

• Batman: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• Superman: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |
• The Flash: | Amazon | BBTS | Entertainment Earth | Gamestop | Walmart |

Where to Buy: Online Pre-Order Times

For online shoppers, virtual storefronts are opening up right now. Entertainment Earth has confirmed that its official listings for the new Mattel DC Core figures will drop precisely at 12:00 PM ET / 9:00 AM PT today, Sunday, May 31. Amazon and other major e-tailers are also expected to launch their pre-order pages concurrently.

If you prefer the thrill of hunting in the wild, brick-and-mortar locations like Target and Walmart are your primary destinations. In fact, reports have flooded in from fans noting that local Target stores have already received physical inventory shipments. While some stores accidentally placed them on shelves early, they are officially street-dated for today, May 31.

Whether you are buying them to play, customize, or display, today is the day to jump in. Check back here as we update this page with direct shopping links to all your favorite retailers!