Every year on April 18, fans around the world come together to honor the Man of Steel on Superman Day. This unofficial holiday celebrates the debut of Superman in Action Comics #1, which hit newsstands back in 1938. Over 85 years later, Superman remains one of the most iconic and beloved superheroes of all time—and this year’s Superman Day promises to be extra special for collectors and DC fans alike.
With James Gunn’s upcoming Superman movie soaring toward its July 2025 release, excitement is already building. McFarlane Toys, Funko, and several other companies are gearing up to make this important day a launching pad for fresh waves of movie-themed merchandise.
McFarlane Toys got the party started early with a little tease for tomorrow! Check out a teaser of the upcoming DC Multiverse Superman action figure below! However, this isn’t the first merchandise revealed from the movie. Hallmark teased a Superman Christmas ornament available this July.
You can check out all the reveals here!
What Is Superman Day?
While not officially recognized on any national calendar, it has taken on a life of its own within the fandom. It’s a day to honor Superman’s legacy—from his Golden Age roots to his modern-day cinematic adventures. Whether you’re a lifelong reader of Superman comics, a fan of Christopher Reeve’s iconic portrayal, or someone eagerly awaiting David Corenswet’s take in the 2025 film, this is your day to fly the “S” shield with pride.
In recent years, DC has used this day to highlight the hero’s rich history through social media campaigns, digital comic deals, and exclusive merchandise drops. This year, the focus shifts toward the future—with all eyes on the next era of Superman on screen and on the toy shelf.
Warner Bros. and DC are putting everything into their Superman basket. This movie will make or break DC’s new attempt at a movie franchise. We are all rooting for its success.
Superman Movie Collectibles Reveal Coming April 18
According to early hints from Warner Bros. Consumer Products and industry insiders, Superman Day 2025 will feature first looks at new Superman movie collectibles. Expect sneak peeks at action figures, statues, apparel, and more inspired by the film’s cast, costume designs, and key set pieces.
Rumors suggest McFarlane Toys will unveil a wave of 7-inch figures based on the movie, possibly including Superman, Lois Lane, Lex Luthor, and others yet to be revealed. DC Direct may also release exclusive statues capturing the film’s new aesthetic.
Collectors should stay alert for:
- Limited-edition Superman statues from DC Direct
- First wave of movie-accurate McFarlane figures
- Official merchandise pre-orders opening across major retailers
Where to Find the Announcements
Keep your eyes on DC’s official social media channels, as well as announcements from McFarlane Toys and other licensees. And of course, dccollectors.com will have full coverage of every collectible reveal, along with expert commentary on what these new releases mean for Superman collectors.
Why Superman Day Matters to Collectors
For many fans, Superman represents hope, heroism, and legacy—and the collectibles tied to him often hold deep nostalgic and emotional value. It isn’t just a celebration; it’s a moment that connects generations of fans through action figures, comics, and stories that never go out of style.
As Superman flies into a bold new chapter on screen, April 18 gives collectors a perfect excuse to start a new shelf—or expand an existing one—with the next generation of Superman movie collectibles.
Be sure to check back tomorrow with dccollectors.com for all the latest reveals and updates!
