This coming Sunday, May 31, 2026, Mattel makes its triumphant return to the DC Universe with the official retail launch of its highly anticipated Mattel DC Core figures.

This initial wave represents stage one of Mattel recapturing the DC toy license from Spin Master, focusing on accessible, high-quality, kid-oriented action figures before expanding into dedicated collector lines later next year. For action figure fans, this weekend marks the beginning of a brand-new era of collecting.

The Mattel DC Core Figures Lineup and Pricing

The rollout introduces a varied ecosystem of toys designed to bring Gotham City and the broader DC Universe to life. The centerpiece of the launch is the 6.5-inch core assortment. Priced competitively at $12.99 each for a single figure, this line aims to deliver exceptional value.

The first round of 6.5-inch figures features a powerhouse lineup of DC’s most iconic heroes and villains:

• Batman
• Robin
• The Joker
• The Flash

In addition to the single figures, Mattel is rolling out deluxe figures, multi-packs, and an interactive “Bat-Link” vehicle line. Packaging leaks have already given fans a glimpse at a Batman vs. Killer Croc 2-Pack and a massive Batman and Green Lantern vs. Mr. Freeze 3-Pack, featuring unique character variants. The vehicle lineup features a reimagined Batmobile and a Robin with Cycle vehicle set. For fans who prefer larger scales, a variety of 12-inch figures will also debut alongside the core collection.

Retail Availability and Online Pre-Order Times

Finding these figures this weekend will span both physical brick-and-mortar stores and major online e-tailers.

If you want to hunt for them in person, major retailers like Target and Walmart are your primary destinations. In fact, some local Target stores have already started receiving inventory shipments early, keeping them tucked away in the back until the official street date this Sunday. In some cases they are already on shelves, but street-dated for May 31.

For online shoppers, pre-orders are expected to go live across multiple platforms. Major virtual storefronts including Amazon, and Entertainment Earth will host the launch. Entertainment Earth has confirmed that its listings for the new Mattel DC Core figures will go live exactly at 12:00 PM ET (9:00 AM PT) on Sunday, May 31.

Most online retailers are treating this as a quick-turnaround pre-order event. Expect a brief pre-order window before the inventory officially transitions to “in-stock” and begins shipping out to fans.

Looking Ahead: The 2027 Collector Line

While this Sunday is all about the mass-market, kid-friendly core products, adult action figure fans have even more to look forward to. This launch is a strategic ramp-up. Following the conclusion of McFarlane Toys’ run with the DC license at the end of 2026, Mattel will officially launch its premium, collector-oriented 6.5-inch figure line in early 2027.

This weekend’s release serves as the perfect gateway back into Mattel’s vision for the DC Universe, offering affordable, beautifully sculpted figures that set the stage for the premium collector pieces arriving next year.